Dr. David McMillan speaks on the history and development of Sense of Community

The Sense of Community Theory is more than 30 years old, but it’s just as relevant as ever. Watch Dr. McMillan’s talk on it at the CMX Summit. Here’s a little teaser from his closing statement:

“Go home and tell someone something a little too much. Take a risk. Maybe they will tell you something. If they do, take, catch it, hold it. Tell them that they belong to you, that you’re going to reserve a special place just for them. Tell them that they matter. Being connected doesn’t mean you have to sacrifice; you sacrifice because you care. The more expectations you create, the better you’ll dance with them. Give something of value and accept something you don’t have that’s of value to you. Learn, teach, grow, and prepare them for the day that you’re not going to be there. Then tell the story about the people you love. Create rituals, symbols, and traditions then tell them your ability to build a community has grown.”